CRM & Database Manager

·         £35,000 - £37,000

·         Southampton

·         Permanent

·         08:30 – 17:30 (Mon – Fri)

·         Excellent Benefits package

Working with an established client Key Recruitment are resourcing for a CRM and Database Manager to interpret data for analysis on effective and progressive change, through reports from marketing campaigns and customer feedback.  Working as part of a wider team the successful candidate will have experience in manging teams with a positive mindset to lead and inspire be able to adapt and work to tight deadlines and react positively to market change.

Key Responsibilities: 

·         Manage and maintain the health of the customer database, ensuring that critical information is complete and up to date.

·         Implement data hygiene best practices to enhance data quality and integrity.

·         Regularly audit and clean the database to address duplicate or outdated records.

·         Work closely with teams across the business to ensure that data input and management processes are clear and adhered to.

·         Ownership of Digital Marketing platform and integration of other data sources.

·         Generate insightful reports and analysis to measure the health of the database.

·         Report on the success of database marketing campaigns and customer journey communications.

·         Analysis of recipient behaviour and responses to maximise success of future campaigns.

·         Work with Brand Marketing Managers to create relevant and effective targeted campaigns based on customer data.

·         Ensure total compliance with GDPR and data protection best practices within a highly regulated environment including Subject Access Requests with appro escalated/handled appropriately and effectively.

·         Lead and manage a team of CRM Executives. Ensure that the responsibilities of each individual are carried out in an effective and time efficient manner.

·         Maintain and revise processes and procedures to ensure consistency, accuracy, accountability, and control of CRM activities.

·         Conduct regular reporting/presentations to your teams, senior management, peers etc based on results, activities, focus areas and proposals.

Essential:

·         Experience of managing and developing people and their performance.

·         Excellent communication and interpersonal skills

·         Previous automotive experience in a similar role.

·         Experience with Dealer Management Systems, especially Keyloop/CDK.

If this role is of interest or you would wish to find out further information regarding this role please don’t hesitate to contact Nina on 0345 194 7344 or alternatively email nina@keyrecrtuitment.net